This report dives deep into consumer behavior, growth strategies and adapting marketing efforts during a recession.
This guide delves deep into this new digital advertising landscape, looking at the main privacy-compliant solutions that are currently available and the pros and cons of each.
The Blueprint for the Future of Digital Advertising: Capturing a person’s active frame of mind through a combination of creative, context and consumer attention.
New Research Finds that Overlay Ads are 4x More Memorable than Video Ads.
How familiar are you with Contextual Advertising? The death of cookies is pushing the ad tech industry toward this powerful advertising alternative.
New Research Highlights the Importance of Consumer Mindset in Contextual Targeting
New Study Proves that GumGum’s Contextual Solutions Increase Ad Viewability & Brand Recall
GumGum commissioned Forrester Consulting to conducted a Total Economic Impact™ (TEI) on the financial impact of GumGum's advertising strategies.
Learn the potential ROI publishers can achieve by deploying In-Image and In-Screen advertising with GumGum.
See examples of successful rich media ads and associated campaigns. Learn what role choosing the right ad format had to play in them.
Learn how four publishers plan to incorporate mobile, video, native, In-Image, open exchanges and private programmatic marketplaces into their overall monetization strategies.
Learn everything you need to know about the impact that today’s image-centric culture has on marketing and why visual marketing is so important.
Learn how today’s leading creative thinkers from companies like Walmart, Ogilvy & Mather Group, OMD and Xaxis would reinvent classic ad campaigns.
Fortune 500 brands predict what the marketing organization of the future will look like.
Learn how brands like T-Mobile, Lufthansa and Snickers can use In-Image advertising to exceed their marketing goals.
Pre-roll ads don't have to be annoying. It's not the ad, it's the execution. Learn how improved targeting and creativity can increase CTR and virtually erase the skip button.
See how auto brands like Volvo, MINI Cooper and Audi are using virtual reality (VR) to create visually driven ads to market their products. Articles, interviews and how-to's.
How publishers can make the most of in-image ads. Get advice on monetizing web content while maintaining a positive user experience.
This guide to visual intelligence includes useful tips and case studies on how to capitalize on emerging visual formats.
An alarming 75 percent of brands reported at least one brand-unsafe exposure in the past year. Download this guide on how to limit brand safety risks.
In a future world a new Superhero helps readers learn 3 ways visual marketing can be used to improve your offer and hold user attention longer than ever.
This guide covers exactly what is happening in your world, as we get to the bottom of how AI is taking over businesses in the next five years.
13 examples of how you've actually been using AI all along. Serge Belongie talks AI, Alexa’s post-voice future and Warby Parker AR glasses.
VP of Innovation and Entrepreneurship at L'Oreal offers mobile advertising advice for publishers and advertisers.
Learn how contextual targeting uses computer vision technology to deliver hyper-targeted messages while protecting brands and user privacy.
Real-life examples from Maybelline, Canon, Nike and Jaguar of how computer vision in advertising reduces contextual irrelevance and brings in real interested customers.
In this brand safety survey, 60 percent of surveyed professionals said brand safety is a serious problem for their marketing efforts. Learn what they are doing about it.
Learn how a different approach to in stream ads can reduce the number of times users click "Skip Ad". How marketers can create more engaging ads.
This study shows how brand and advertising agency executives are moving to computer vision to protect their brands from "iffy" ad environments.
Dentsu Aegis Network compares four of the top contextual intelligence vendors to better understand the overall effectiveness of behavioral targeting.
Learn how GumGum works with leading neuroanalytics company SPARK Neuro to explore consumers’ neural and emotional reactions to contextual advertising within online media.