EN
In the wake of a looming recession, retail sales are falling and consumer spending is on the decline. In these tough times, marketers have to think smart if they want to generate a maximum return on investment from their ad dollars. How can you ensure that your upcoming campaigns generate the best outcomes for your audiences?
Our new recession report will help you develop successful campaigns that maximize your return on marketing investment during an economic downturn. With an emphasis on consumer mindset, this guide highlights purchase patterns, outlines opportunities for growth and explains why contextual advertising is the best solution to tackle the uncertain future of digital advertising.
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Mere end halvdelen af de amerikanske forbrugere planlægger at holde igen med deres forbrug i resten af 2022.
Omnichannel-shopping er ved at blive normen, og 45 procent af forbrugerne siger, at sociale medier påvirker deres køb.
En nylig undersøgelse fra Dentsu viste, at kontekstuel målretning var 29 % mere omkostningseffektiv end adfærdsmæssig målretning.
