It should come as no surprise to anyone that advertisers want to embrace digital video. Viewership is going through a state of unprecedented change, as more and more consumers reboot their watching habits from linear TV to original digital programming. And as publishers create more video content, there's more opportunity than ever for advertisers to use sight, sound and motion to build and reinforce brand awareness.
It should come as no surprise to anyone that advertisers want to embrace digital video. Viewership is going through a state of unprecedented change, as more and more consumers reboot their watching habits from linear TV to original digital programming. And as publishers create more video content, there's more opportunity than ever for advertisers to use sight, sound and motion to build and reinforce brand awareness.
Your data will be processed according to our Privacy Policy.
Pre-roll er ikke på vej nogen steder hen. Brugerne har talt: Pre-roll er irriterende og forstyrrende. Men det fungerer for mange annoncører.
Opbyg alternativer til pre-roll. Digitale videoannoncer behøver ikke at køre som pre-roll. Alternative formater er på vej frem.
Det er ikke annoncen ... det er udførelsen. Annoncer er irriterende, når de er dårligt udført. Upræcis målretning, fantasiløs kreativitet og konstant gentagne budskaber er et stort turn-off.
Seks sekunders reklamer er en chance for at være kreativ. Et mindre lærred bør ikke være afskrækkende, især ikke for din kreative afdeling.
