EN
Contextual targeting, where ads online are targeted to people based on the context of what they're looking at on page, is looking not just appealing but also safer. Triggered not only by the European privacy law GDPR but also increasing privacy concerns due to behavioral tracking globally, a soaring demand for personalized marketing strategies and the rise of mobile usage, contextual advertising is making a resurgence.
Contextual targeting, where ads online are targeted to people based on the context of what they're looking at on page, is looking not just appealing but also safer. Triggered not only by the European privacy law GDPR but also increasing privacy concerns due to behavioral tracking globally, a soaring demand for personalized marketing strategies and the rise of mobile usage, contextual advertising is making a resurgence.
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Computer vision-teknologi giver brands mulighed for at scanne både billeder og tekst på websider for at spotte brandsikkerhedsrisici og andet usikkert indhold.
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