GumGum partnered with TVision, the company measuring every second of TV and CTV viewer engagement, to test Attention Measurement across our CTV ad unit, In-Video.

The original inspiration behind creating this product was to address the ever-growing fatigue during CTV ad breaks. In-Video units are in-content overlay ads designed to capture attention with the user’s viewing experience in mind. The following study proves that In-Video beats ad fatigue to truly capture the attention of the viewer, offering an innovative new solution for brands.