New Report: 83.6% of marketers say Mindset outperforms. So why do most still default to identity?

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Bob Elder

Content Manager

Bob Elder is Content Manager at GumGum, where he shapes the company’s blog, research and guides. He writes about how marketers plan with Mindset, drawing on GumGum’s research with brands and agencies.

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Mindset is Making Some Noise. The Results Speak for Themselves.

Mindset is Making Some Noise. The Results Speak for Themselves.

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Your 2027 Mindset Media Plan Starts Here

Your 2027 Mindset Media Plan Starts Here

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From Brief to Buy: Now Activate Custom Mindset Segments Everywhere

From Brief to Buy: Now Activate Custom Mindset Segments Everywhere

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GumGum Expands Reach: High-Impact Ads Now Accessible Globally via Amazon DSP

GumGum Expands Reach: High-Impact Ads Now Accessible Globally via Amazon DSP

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GumGum Sports Media: Your New Playbook for Football Season and Beyond

GumGum Sports Media: Your New Playbook for Football Season and Beyond

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Unmask the Magic of Mindset: Reintroducing the Mindset Portal and Agent

Unmask the Magic of Mindset: Reintroducing the Mindset Portal and Agent